Tag Archives: Custom T-Shirts

How to Calculate Pricing on Your DTG Print Orders

The pricing structure at IR-Tees is designed to be accessible to anyone; all of our clients should have the freedom to quote orders to their own clients, without worrying about contacting us for current price information.  By evaluating what you would like to order, you can quickly and easily figure out your cost on any order by following a set of simple instructions.  When calculating pricing on any DTG orders, there are a number of factors that must be considered:

  • The style and type of product that is to be printed – we offer a number of product options from a number of manufacturers, and each one will be priced differently.
  • The color of the product that is to be printed will help determine whether we use the Light Garment DTG price list or the Dark Garment DTG price list.
  • The total quantity ordered for each design will determine which level discount will be applied from the appropriate price list.
  • The number of print locations, as well as the size of each print location will affect the total cost.
  • If any of the print locations cross over seams, zippers, collars, etc. (“Specialty Prints”)


Before determining a price for your order, we have to know which garment you intend to print on – we have a number of local suppliers who offer a wide range of manufacturers and styles to choose from.  While we cannot list every product we have access to, we do try to keep a list of our most popular items, along with individual unit pricing.  Keep in mind that our local supplier can change prices at any time without notice, so we must always verify pricing before accepting new orders – we try to update our numbers as often as possible, but they will not always be completely up to date.  Follow the link below to check recent pricing for many of our popular items: Blank Garment Pricing   2. DETERMINE WHETHER THE GARMENT IS CONSIDERED LIGHT OR DARK

While seemingly straightforward, there are certain factors that can affect whether or not an image is printed as a “light” or a “dark”.  First, we must determine what is considered a “dark” garment; these are typically any garments which have a white ink layer beneath or in combination with the CMYK layer.  Since the water-based CMYK inks used for DTG printing are translucent by nature (allowing them to mix and combine into the myriad of colors you see on the printed garment), they appear most vibrant against a solid white background.  This can be an actual white colored garment, or a layer of white ink printed onto a dark garment to allow the CMYK inks to appear at their brightest.  It takes very little background color to affect the look of the CMYK layer (generally causing it to look darker and less visible, until it eventually disappears against colors such as black or dark brown), so any shirts colors aside from white will cause the printed image to look considerably different – for best results, we recommend printing a white under base layer on all other colors. The exception to this general rule of thumb is any time you are printing dark colored ink against a light garment background; for instance, printing black ink onto a kelly green shirt would not require a white ink under base, and would therefore be considered a “light” garment print when calculating the price (regardless of the fact that the garment itself is a darker color).  If the ink color itself is darker than the garment color, you would not necessarily need a white ink under base and you can save some money by omitting it.  However, we must recommend that you evaluate both methods of printing, as it becomes a very subjective matter when determining whether or not to use white ink.  Once you decide which method you want to utilize, check out our DTG print prices for both light and dark garments on the following page: DTG Print Prices At IR-Tees, we offer a variety of ways for you to place your orders – you can e-mail a representative directly with order details, bring them to us in person, call us over the phone or log into your account and build the order in our innovative Product Lab.  By ordering online, you will receive our lowest print prices (which are reflected on the DTG price list page, linked above) – otherwise, your pricing would be determined by the “When ordered through representative” grid.


The more times we have to pre-treat, heat press, load, print and cure a print location on a garment, the longer it takes to manufacture and the greater the ink cost, which of course means an increased cost to the end user.  One of the easiest ways to save money on orders is by limiting the overall number of print locations, since this is where the cost often adds up the most; although it might seem like a great idea to add a small print on the sleeve to add some style, keep in mind it could increase the overall cost of each garment by up to several dollars (depending on other factors) – try combining that text with the main print on the garment, and you could easily lower your bottom line.  Always remember that it is the responsibility of the client to tailor their order to fit their budget and expectations!


The quantity of each order will typically affect how much you will be charged for each individual print location.  Once you know which price grid to look at (“through a rep” or “online”, plus dark or light garment printing) you should then reference the appropriate column in that particular grid to determine your printing cost for a “standard” sized print, an additional “small” sized print or an additional “standard” sized print; although we have no minimum orders for DTG printing, the prices for each print location will reduce slightly as you increase the volume of your order.   Add up the total cost(s) for each print location, and combine this with the cost of the blank garment you selected earlier – we’re almost done!


 Aside from the number of print locations on a garment, the size of each individual print location is also an important factor; the larger the print, the longer it will take to manufacture and the more ink it will consume.  Therefore, larger images will obviously cost more to print!  Our pricing structure often refers to “standard size prints” – these are any prints that exist within a 144 square inch area (measured from the widest points of the image, as well as the tallest points of the image), and are often approximately 10.5″ x 12″ in size.  ”Small” print locations are considered anything less than 16 inches square (or approximately 4″ x 4″) – keep in mind we offer a discounted price on “small” print locations only when they are in addition to a primary print location; the first print location on any garment is priced as a “standard” sized print, regardless of size.  There are three types of print locations on each of the price grids:

  • 1st Standard Print – 10.5x 12 - includes any primary print location, up to 10.5″ x 12″
  • Additional Print – up to 4 x 4
  • Additional Print – Standard - often we provide a small price break for additional, “standard” size print locations (by the time you get up to larger quantity orders, the price for a primary print location is about the same as an additional print location)

Each price grid assumes your print location is a standard size, however we have the ability to print up to 17″ x 42″ – if you scroll toward the bottom of the DTG Print Costs page, you will see an additional price grid labelled “Additional Printing Services / Options”, which details the cost adjustment for larger sized prints (add these costs to the base print cost for each up-sized location).  For images larger than 15″ x 20″, please contact us directly for a quote.


Most clients choose to have their print locations placed on the front center chest, or perhaps centered on the back; some like to add a small left chest print, while others feel as though the right chest area is where the print should be.  Most print locations will fall under the normal price guidelines, but there are a few exceptions – any print locations that warrant an additional cost is considered a “specialty print”, and some examples of these are listed below:

  • Any prints that cross over seams of a garment
  • Any prints that cross over a zipper (such as the front of a zippered hoodie)
  • Any prints that cross over the collar of a garment
  • Any prints that require special setup and considerations, thereby slowing down production and increasing manufacturing costs
The process of loading a garment on to the platen (shirt board) should be a quick and easy transition while the machine is running in the background; when a client requests that we print across seams, zippers, etc, it requires a great deal of special setup and extra care to ensure that the raised portions of the garments are not hit by the fast-moving print head, which could potentially cause hundreds of dollars in damage to our equipment.  In order to make this viable, we construct special shirt boards to raise the printable areas of the garment, while allowing seams and whatnot to sit harmlessly below the level of the print head; while we certainly don’t mind going the extra mile, understand that there will be additional charges for any “specialty prints”, which you can read about under “Additional Print Services / Options” on the DTG Print Costs page.

In addition to the standard printing services, we also offer a wide range of additional services to help you grow your business.  For instance, we offer a wide range of Fulfillment Services including blind drop-shipping and more, which (if selected) could affect the final cost of your order; of course, we also offer the option for you to pick up the printed garments to be shipped by your own staff, if you prefer.  Examples of some of the additional services available include (but are not limited to) the following:

  • Blind Drop-Shipping and Fulfillment Services (including custom flyer inserts, packaging options and more)
  • Custom Relabeling / Tag Printing
  • Light Garment Pretreat Option for Brighter Colors
  • Post-Process Garment Steaming to Reduce Pretreat Residue
  • Post-Process “Chemical Free” Wash

If you have a DTG order that doesn’t quite fit within these parameters (we don’t run into those situations very often), please let us know and we would be happy to put together a custom quote for you!  Contact Us today to find out how we can help, or log in to your account through our innovative online Product Lab to start designing your products now!